Getting started
Set up your first site in about five minutes, connect Search Console and GA4, and know what happens after your first check.
Setting up a site takes about five minutes. You answer four short steps, SEOgent runs its first full check, and your first weekly briefing arrives the following Monday.
Before you start
- A plan. Each site needs its own place on your plan. After you sign up you’ll be sent to Settings → Billing to start it, and setup opens as soon as payment is confirmed.
- A Google login that can see your site in Search Console, and in GA4 if you use it. If someone else manages them, you can skip that step and connect them later.
- Your site, live on its own domain. SEOgent loads your homepage during setup, so the site has to be public.
Step 1: Your site
Enter your website address and where your customers are.
The country decides where keyword volumes and your Google rankings are looked up from, so pick the one most of your customers search from. You can change it later in Settings → Sites.
SEOgent loads your homepage straight away and flags anything urgent before you go further:
- Your site is on a platform address. Sites on addresses like
yourapp.lovable.app,vercel.appornetlify.appstruggle to rank. Use your own domain if you have one. - robots.txt blocks every crawler. Search engines can’t read the site at all.
- AI crawlers are blocked. ChatGPT, Claude and Perplexity can’t read your pages, so they can’t recommend them.
- No sitemap found. Crawlers have to find every page through links.
None of these stop setup, but fix the critical ones first.
Step 2: Competitors
Pick up to five sites that win the searches you want. SEOgent finds the keywords they rank for that you don’t, and tracks their rankings next to yours every week.
You’ll see suggestions under Sites competing for your searches, with how many searches each one shares with you. Click one to add it, or type any domain into Add one. Choose the sites that compete with you in search, which aren’t always your direct business rivals. Review sites, directories and big publishers often win the searches you care about.
You can skip this step and add competitors later under Competitors.
Step 3: Goals
This step steers everything SEOgent suggests: which searches to chase, which pages to write and what to fix first.
- What should search bring you? Choose sign-ups and trials, sales, leads and enquiries, or readers and subscribers.
- What do you offer, and who is it for? This is filled in from your homepage. Add your customers, your prices and what makes you different. Every suggestion and every draft builds on it, so a few specific sentences go a long way.
- Searches you want to win (optional). One per line. Keyword research starts from these. Leave it empty and SEOgent uses your top Search Console searches instead.
- Monthly clicks goal (optional). Where you’d like search clicks to be in three months, saved as your traffic target.
Step 4: Analytics
Search Console shows the searches you appear for, and GA4 shows the visits and sign-ups they bring. Without them SEOgent has to estimate, and much of the dashboard stays empty, so connect both if you can.
- Click Connect Google and sign in with the Google account that can see the site in Search Console and Analytics. Google asks you to allow SEOgent to view both. It only asks for read-only access, so it can’t change anything.
- Back in setup, your login appears under Google account. Choose your Search Console property and GA4 property from the lists. SEOgent preselects the Search Console property that matches your domain.
- If Search Console and GA4 are under different Google logins, or the property you want isn’t listed, click Connect another and sign in with the other account.
Search Console is required: if you untick it on Google’s screen, Google isn’t connected. Analytics is optional. If you untick it, Search Console still works and SEOgent shows “This login wasn’t allowed to read Analytics”. Connect again and allow it to use GA4.
If a property doesn’t appear, you can type it in. For Search Console use sc-domain:example.com for a domain property, or the full URL (https://example.com/) for a URL-prefix property. For GA4 use the numeric property ID.
Conversion events tells SEOgent which GA4 events count as conversions. It starts as sign_up. Add others, such as purchase or generate_lead, so the dashboard can show which searches bring customers and not just visits.
Using Plausible instead of GA4? Finish setup, then choose Plausible for the site in Settings → Sites.
Only account admins can connect Google. If you’re a member, continue without it and ask an admin to connect it under Settings → Sites. Google logins belong to the account, so once one is connected, every site in it can use it. See Google accounts.
Step 5: Launch
Click Start my first check. It takes a few minutes, and the dashboard fills in as each part finishes:
- A crawl of up to 500 pages, starting with your sitemap and most-searched pages: titles, links, structured data and AI readiness
- A speed check of your top pages
- Rankings for your competitors
- 90 days of Search Console data and a check of which pages Google has indexed
- A keyword map that matches searches to your pages
- A first look at whether AI assistants mention you
After setup
SEOgent keeps working on a schedule, so you don’t have to start anything:
| When | What runs |
|---|---|
| Every day | New Search Console and analytics data, and a light crawl of your homepage, pages with problems, pages you just fixed and new pages in your sitemap |
| Every Sunday | A full crawl, competitor rankings, the AI visibility check and a speed check |
| Monday, 8:00 your time | Your weekly briefing by email: what changed, what worked, and the most valuable things to fix next |
Site Health, the keyword map and your speed scores fill in as soon as the first check finishes. Your first action items arrive with your first weekly briefing. To get them sooner, click Run weekly review on This Week once the first check is done. To have your coding agent work through them, connect your agent.
Finish your settings
A few things aren’t part of setup but are worth doing in your first week, all in Settings:
- Voice and writing style (Sites → Brand & voice). Describe how your writing should sound, or let SEOgent describe it from up to five pages you wrote. Drafted articles, titles, meta descriptions and page copy all follow it.
- Seed keywords (Sites → Keywords & targets). Add or change the searches keyword research starts from.
- Members (Account). Invite your team. Members see and work on every site in the account. Admins can also manage members, Google connections, agent access and billing.
Updated October 27, 2026 Next: Connect your coding agent →